International Amusement Limited (IAL)International Amusement Limited (IAL) was incorporated on 15th September 1984 by Mr. Gian Vijeshwar, a Sweden based NRI with the primary objective to conceptualize and set up India’s first amusement park “Appu Ghar”, which was inaugurated on 19th November 1984. Spread over 18 acres of land, it housed 20 rides and a water park in its premises. Appu Ghar successfully operated this park for the last two decades and because of an excellent recall value, the park received an average of 1.4 million visitors annually. The Appu Ghar had to be closed as the lease for land was not renewed by the authorities for various reasons.
IAL having started the amusement industry in India has also been the longest. Its first venture Appu Ghar was a phenomenal success because of its incredible insight into the Indian local sentiments and its high international ambition. The company’s local understanding and success story motivated to bring forth more exciting projects to the Indian palate.